In the mist of the hype and anticipation for Pottermore, and only days before the official opening, the company (Pottermore Ltd.) has ended their relationship with their marketing agency Adam & Eve.
The company severed their ties with the marketing firm a week ago, and is now working with the British agency Momentum UK. Here is what Pottermore CEO Charlie Redmayne had to say:
“Adam & Eve contributed a huge amount to this project and I am very grateful to them – moving forward Momentum will bring a wealth of experience in integrating social and digital into broader media and also the ability to service our international requirements. I am delighted to be working with them.”
If they began the business relationship only a week ago, the courting seems to have already paid off. Since then, Pottermore has created a sneak peek at the experience for awaiting fans, promoted the newly opened Pottermore Shop and the Pottermore site very thoroughly, and has filmed support videos to help buyers with downloading the ebooks. Also, has anyone else seen the Pottermore experience advertisements on the site? They are advertising themselves on their own website! This a very different technique that has not been done many times before.
Simon Parker, managing partner for Momentum UK, also added: “This is such an exciting project for Momentum to be involved in. Harry Potter is one of the great cultural touchpoints and we are thrilled Pottermore have asked us to help encourage a new generation to discover this world and to give fans more of what they love. Who wouldn’t be excited about that?”
Momentum UK will be responsible for developing and defining Pottermore’s overall marketing strategy. By a fan viewpoint, it does not seem like they had one before with the former marketing firm. Hopefully this new marketing firm will help Pottermore in the process of this.
Thanks to ElmsGoesToHogwarts for the tip!