This year at the Revolution Awards, Pottermore received three awards in the categories of Media & Entertainment, Best Integrated Marketing Campaign and Best Use of Online Advertising. All the awards were awarded to adam&eve, a company that oversaw Pottermore’s marketing and communications strategy. Adam&Eve was also honored as a finalist in The Revolution Award for Inovation category, the night’s most prestigious award, for the launch of Pottermore.
The Revolution Awards are run by Revolution Magazine. They recognize those in the digital marketing world who consistently challenge tried and tested marketing conventions, providing a benchmark of excellence from which the rest of the world can learn. In short, the awards are a celebration of excellence in innovation.
Adam&Eve oversaw Pottermore’s marketing and communications until March 2012, when they were replaced by MomentumUK to help define and develop the overall marketing strategy for Pottermore.