Pottermore CEO talks ‘Chamber of Secrets’ and shares site stats

A recent article in The Bookseller revealed some new information about the release of Harry Potter and the Chamber of Secrets on Pottermore and site statistics. Pottermore CEO Charlie Redmayne also contributed, sharing additional reports on the Pottermore Shop.

“Over the past two weeks we’ve seen sales settle down, but they remain very significant, and way beyond what we originally budgeted for.” He [CEO Charlie Redmayne] added that sales of the physical copies of the seven titles had also increased, and that because of the site’s light-touch Digital Rights Management, piracy had diminished.

“Obviously there were fears piracy would increase as a result of being DRM-free, and that sales of the e-books would cannibalise sales of the physical titles, but we were delighted to see sales of the physical books go up, and piracy come down.”

In the article, they reported that Pottermore.com (the “experience”) was visited 22 million times from 7 million unique visitors in the first two weeks of launch. The site has generated 1bn page ‘impressions’ with the average user spending 25 minutes on the site, visiting 47 pages.

Redmayne said there had been 4.2m attempts to make potions, with a success rate of just 32%. In those first two weeks there had been 39.9m “wizard duels” with the “full body bind” spell the most popular, and “pimple jinx” the least used. He said that after two weeks 5m new users had registered, with perhaps half of those already sorted into houses, such as Gryffindor and Ravenclaw.

Redmayne also added that the release of book two, The Chamber of Secrets, was still “weeks away”, as previously reported, and that they will be adding new interactive games and programs in the next few weeks. Hopefully in the very near future we will see some new content from J.K. Rowling!

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