Yesterday we reported that a banner and owl have been popping up on Amazon.com’s Kindle page with the tagline, “Wizardry is on the way”. Today we learned what all those banners and owls mean.
In a press release initiated today, Amazon announced that the Harry Potter e-books will soon be available on their Kindle Owners’ Lending Library. Amazon has purchased the license from Pottermore to make this addition possible, with the books being available in English, French, Italian, German and Spanish. Kindle Owners’ Lending Library is a benefit of the Amazon Prime membership which gives you exclusive free access to a number of TV shows and movies along with free shipping on all products. From the press release:
“We’re absolutely delighted to have reached this agreement with Pottermore. This is the kind of significant investment in the Kindle ecosystem that we’ll continue to make on behalf of Kindle owners,” said Jeff Bezos, founder and CEO ofAmazon.com. “Over a year, borrowing the Harry Potter books, plus a handful of additional titles, can alone be worth more than the $79 cost of Prime or a Kindle. The Kindle Owners’ Lending Library also has an innovative feature that’s of great benefit for popular titles like Harry Potter – unlimited supply of each title – you never get put on a waiting list.”
The Kindle Owners’ Lending Library now features over 145,000 books to borrow for free, including over 100 current and former New York Times Best Sellers. With traditional library lending, the library buys a certain number of eBook copies of a particular title. If all of those are checked out, readers have to get on a waiting list. For popular titles like Harry Potter, the wait can sometimes be months. With the Kindle Owners’ Lending Library, there are no due dates, books can be borrowed as frequently as once a month, and there are no limits on how many people can simultaneously borrow the same title—so readers never have to wait in line for the book they want.
The books will be available on the Kindle Owners’ Lending Library starting on June 19, 2012.