The Brazilian publishers of The Casual Vacancy are going all out to promote J.K. Rowling’s forthcoming novel for adults.
New Frontier Publishing (Nova Frontiera Editora in Portuguese) posted a few photos on their Facebook page as a marketing ploy to promote the book. Their Facebook page’s cover photo is a picture of J.K. Rowling and the book cover and they devoted three posts (including photos) to J.K. Rowling’s new book.
New Frontier will have a kiosk at the International Book Fair of São Paulo in Brazil (Book Biennial SP), where a huge mounting of J.K. Rowling and her new book awaits you. Shown above, their presentation even includes computers with information about the book.