Publishers Launch Frankfurt, in Germany, has announced that Pottermore CEO Charlie Redmayne will be speaking at their event as part of the Frankfurt Book Festival.
The program takes an in-depth look at the global opportunities, challenges and lessons for trade publishing professionals. It is made up of speeches from the most experienced players in the publishing market who contribute their insight to the discussion.
The event takes place on Monday, October 8, 2012 and runs from 10:30 a.m. through 6:30 p.m. Redmayne will be wrapping up the event, taking the stage at 6:10 p.m.
From Publisher’s Launch website:
Pottermore made a great stir when it launched last April as the first major author-centric publishing initiative, delivering innovative propositions around DRM, cross-platform distribution, and how to interact with the retailers. Now, six months into their development, CEO Charlie Redmayne sees them developing the model for “the digital publisher of the future”. Redmayne believes this goes way beyond ebooks sold through existing vendors but must also include the digital exploitation of IP across a range of platforms and formats (and languages): the web, apps, and a host of specialized platforms for devices, games, educational use, and even in-flight entertainment and interactive TV. Redmayne is building capabilities at Pottermore to tell stories and deliver fictional worlds in ways far beyond what is on most publishers’ roadmaps. And he has ideas about how other storytellers and brands might use the capabilities Pottermore is developing that are bound to pique the interest of every publisher of stories in the world.
Pottermore News will give a full report on Redmayne’s speech the same day, following his speaking. Be sure to stick with us for complete coverage on it.