Pottermore CEO Charlie Redmayne to appear at FutureBook conference

Pottermore CEO Charlie Redmayne (above) will be speaking at the FutureBook Conference in December

The Bookseller has announced that Pottermore CEO Charlie Redmayne will be one of the keynote speakers at this year’s FutureBook Conference in London.

On Monday, December 3 Redmayne will be speaking to the conference crowd about “building brands and harnessing fans”. Redmayne will also take part in the closing discussion along with other top executives from publishers like Little, Brown and HarperCollins. In this discussion, Redmayne will be asked three questions – how are they driving change? What do they think the future publisher must look like? And, how can a publisher make its presence felt in a world dominated by Amazon, Google and Apple?

As part of the conference, there will also be a panel of literary agents to discuss the changing role of the literary agent. Three of these agents include Neil Blair, Jonny Geller and Clare Alexander, who collectively represent Harry Potter author J.K. Rowling. We plan to cover the event, so be sure to come back next week for coverage. Both should be very interesting discussions.

Ahead of his appearance at the conference, Charlie Redmayne has done an interview with the FutureBook blog. In the interview, Redmayne talks about bringing together major publishers and companies including Sony, Scholastic, Warner Bros., and Bloomsbury to make one product – Pottermore. He again talked about expanding Pottermore onto more platforms, like YouTube and in-flight entertainment. You can read the interesting interview right here.

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