In a press release issued today, Pottermore announced their expansion into Japan, the biggest market for the Harry Potter brand outside of the U.S. In Japan alone, 24 million copies of the Harry Potter books have been purchased, and 75 million tickets to the film series. The Wizarding World of Harry Potter at Universal Studios Japan, is set to open in 2014 as well.
In the press release, Harry Potter author J.K. Rowling is quoted on the creation of Pottermore.com:
“I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments and drawings, in a safe and friendly environment – Pottermore has been designed as a place to share the stories with your friends as you journey through the site.”
Sony’s Wonderbook: Book of Spells for PlayStation 3 will also go on sale in Japan on November 7, 2013. As we’ve reported before, the augmented reality experience “brings wizardry to life in your living room, enabling users to cast over 20
spells from the Harry Potter stories.” Wonderbook: Book of Spells is not to be confused with its successor, Book of Potions, which will be released in the U.S. and U.K. on November 12. Find out more about both games here.
Currently, the first three Harry Potter stories are available to explore in their entirety on Pottermore.com, as well as the first installment of book four. The site will continuously evolve over time as the remaining books are released and new locations to visit and activities to take part in are added. Interestingly to note, according to the press release, Pottermore.com for smartphones as well as apps are planned for the future.
We’ll be sure to keep you updated with more developments over time, so stick with us for the latest.