Pottermore won the Digital Strategy Award at The Bookseller Industry Awards for their launch strategy for the Pottermore Shop, shown above.
This past Tuesday, Pottermore won the Digital Strategy of the Year Award at The Bookseller Industry Awards. They beat out some tough competition, including Random House, Kobo, Penguin, and even Bloomsbury.
The award was given to the Pottermore team for their “clear strategy to deliver a fully immersive experience” with the Pottermore Shop and its “phenomenal commercial results,” according to The Bookseller website. Pottermore CEO Charlie Redmayne was at the ceremony to collect the award.
Philip Jones of FutureBook wrote an interesting article about Pottermore’s win and why they deserved it. It is definitely worth a read.
So why Pottermore [than the other candidates]? The important thing is to separate the strategy from the fact that this is the Harry Potter brand. Potter guarantees an audience, it does not secure success.
Pottermore did not win the award simply because it had the Harry Potter brand, it won because of the vision, and because of the execution of that vision. Pottermore could have been a disaster. If you want the background here it is: Pottermore, before its launch, was being written off. The strategy, as stated at its slightly premature announcement, looked overly ambitious, and what we had seen of the site up until the launch point, seemed a touch flakey. On the e-book side, all we really knew was that OverDrive was involved, and even that had some shaking their heads. Few could square the circle on how Pottermore would live up to its promise of making the e-books widely available across all devices from one location.
The Bookseller Industry Awards celebrates the very best of the publishing and book industry, recognizing the successes of everything from retailing to libraries in the publishing world. The Pottermore Team is headed by CEO Charlie Redmayne and CTO Julian Thomas, and includes a number of professionals who help run Pottermore.
Congratulations to the Pottermore team on winning the award! You’ve done an amazing job over the past year and I’m sure you’ll continue to do amazing things. 🙂
Harry Potter and the Deathly Hallows – Part 2 won Special Visual Effects at this year’s BAFTA Awards! However, they did NOT win for Production Design, Sound and Art Direction, which went to Hugo and The Iron Lady, respectively.
Good job to Tim Burke, John Richardson, Greg Butler and David Vicker for their fantastic work on the special effects!
Note: This post is a work-in-progress. We wanted to get it out as soon as possible.
Although Warner Bros.’s strong attempt to make the list, when the Academy Awards nominations were announced yesterday, ‘Harry Potter and the Deathly Hallows – Part 2‘ was barely mentioned.
The highest grossing film of the year failed to secure a nomination for Best Picture, Best Supporting Actor/Actress, Direction or Cinematography. These categories were ones that Warner Bros. strived to get noticed in, but clearly did not. The snub for a nomination for Best Supporting Actor for Alan Rickman took the fandom by storm. Many fans expressed their anger and despair in blog posts all over Harry Potter fan-sites.
But, we must be grateful for the nominations we did earn. ‘Deathly Hallows – Part 2’ is nominated in the following categories:
Art Direction– Stuart Craig, Stephenie MacMillan
Makeup– Nick Dudman, Amanda Knight, Lisa Tomblin
Visual Effects- Tim Burke, David Vickery, Greg Butler, John Richardson
Congratulations to all of the teams responsible for Art Direction, Makeup and Visual Effects. We hope you win!
To see the full list of Academy Awards nominations click here.
The 84th Annual Academy Awards will take place on February 26, 2012, and will be broadcasted on ABC at 7 pm EST, 4 pm PST. Hopefully Harry will finally be recognized by the Academy.
Earlier today, the nominations for the 2012 Orange British Academy Film Awards (the BAFTAs*) were announced by rising British stars Dan Radcliffe and Holliday Grainger.
As anticipated, Harry Potter and the Deathly Hallows – Part 2 was nominated in the four following categories: (including the teams responsible for the work)
Production Design- Stuart Craig, Stephenie McMillan
Sound- James Mather, Stuart Wilson, Stuart Hilliker, Mike Dowson, Adam Scrivene
Special Visual Effects- Tim Burke, John Richardson, Greg Butler, David Vicker
Make Up and Hair- Amanda Knight, Lisa Tomblin
‘Deathly Hallows – Part 2‘ was originally longlisted for seven additional categories, but did not get the nomination. These categories include: Outstanding British Film, Adapted Screenplay, Supporting Actor (Alan Rickman), Editing, Cinematography, Costume Design, and Original Music.
The BAFTAs will occur on the Sunday 12 February at the Royal Opera House in Covent Garden, England. They will be hosted by Stephen Fry, and will be broadcast live exclusively on BBC One and BBC One HD with a red carpet show prior to the event, which will be shown on BBC Three.
In case you are interested, you can see the full list of the BAFTA nominees here. We were a bit surprised with some of the results, as we thought ‘Potter’ really earned to be nominated for some. Tell us in the comments below if you think we have a chance at grabbing any of them.
*the BAFTAs are equivalent to America’s Academy Awards