Former Sony exec named new Pottermore CEO

Susan Jurevics

Susan Jurevics

In a press release issued today, Pottermore announced that Susan Jurevics, previously a top executive at Sony, will be taking over as chief executive officer of the company.

Starting on October 1st, Jurevics will be working alongside Julian Thomas, who has been promoted to Chief Operations Officer, to run J.K. Rowling’s unique digital venture. Thomas has been acting CEO at Pottermore since Charlie Redmayne left in July.

According to the press release, over career, Susan has managed many leading entertainment, media and technology companies. Most recently she was a Senior Vice President at Sony and was in charge of marketing the brand while she was there. During this time she also led Sony’s global partnership with Pottermore. Currently based in New York, Jurevics will be moving to London to take up the position of c.e.o.

Jurevics’s comment from the press release:

“I am delighted to be joining Pottermore, a business I know well already, to take it into the next exciting stage of its development. A world of new opportunities is opening up and Pottermore will be there at the forefront of digital innovation. I’d like to thank Julian Thomas for taking the helm in the interim and I look forward to working with him, the fantastic team now in place at Pottermore, J.K. Rowling, and the team at The Blair Partnership.”

Neil Blair, chairman and cofounder of Pottermore said, “We’re delighted to welcome Susan over to Pottermore. We have enjoyed working with her at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape.”

Although it’s interesting Pottermore chose such a close connection, its not at all surprising. Hopefully Jurevics’s experience will help her lead the company into greater success. We wish her all the best!

Update: We found an interesting video of Susan, in which she talks about marketing the Sony brand and calls for more consumer input. This is something Potter fans have been vying for since Pottermore’s launch, and Jurevics could just be the perfect person to meet their/our needs as users. (Note: video is two years old.)

Related: Charlie Redmayne resigns as C.E.O. of Pottermore