Pottermore can be broken down into two parts – the Experience and the Shop. You will find all you need to know about the Pottermore Experience on this page.
The Pottermore Experience is the digital heart of the Wizarding Wolrd. The project was announced in June 2011 by author J.K. Rowling as a companion to the books. Beta spots were awarded to users around the world in July 2011 during the Magical Quill Challenge. These Beta testers helped shape the website from August 2011 to April 2012, when the site was officially launched to the public. In July 2013, the site was re-launched with a new Homepage and a variety of new features, anchored on a Map of the Wizarding World. In 2015, the site was redesigned once again to accommodate the evolving Harry Potter brand.
At launch, the redesigned Pottermore.com is split into 5 areas, respectively titled: Writing by J.K. Rowling, Explore the story, News, Features, and the Shop. All areas of the site are accessible from the Menu on the right-hand side of the homepage. The site continues to feature never-before-released content about the Wizarding World from author J.K. Rowling, along with official news on Harry Potter-related projects.
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