Bloomsbury reveals new ‘Goblet of Fire’ adult edition cover

Today Bloomsbury Publishing has revealed the new cover for Harry Potter and the Goblet of Fire as part of their re-release of the adult editions of the Harry Potter books.

GoF cover

The new cover, which was revealed via their Facebook page, depicts the dragons of the first task of the Triwizard Tournament flying over Hogwarts. The cover was done by artist Andrew Davidson.

In June we told you that Bloomsbury would be re-releasing the adult editions with new covers, aiming at a new generation of readers. With the initial announcement, we received the covers of the first three books. See below:

Covers for PS, CoS, and PoA

Covers for PS, CoS, and PoA

The first three books hit bookstores on July 18. Harry Potter and the Goblet of Fire and Order of the Phoenix will be released on August 15, with the final two books to be in stores starting September 26, 2013. You can stick with Pottermore News for the latest news on this story, including the upcoming covers.

What do you think about the new cover? Share with us in the comments below!


Bloomsbury to re-release adult editions of Harry Potter books with new covers

Aiming at a new generation of adult readers, Bloomsbury announced today that they would be re-releasing the adult editions of the Harry Potter books with new covers in paperback.

The new covers feature a mix of old and new, with a modern color scheme and font on top of beautifully drawn sketches. They were done by artist Andrew Davidson and “feature his beautiful woodcut style.”
The covers for the first three books, Harry Potter and the Philosopher’s Stone, Harry Potter and the Chamber of Secrets, and Harry Potter and the Prisoner of Azkaban, were revealed today and can be seen below.
According to J.K. Rowling’s Facebook page, the first three books will be in stores from July 18, 2013, followed by the next two on August 15, 2013, and the final two on September 26, 2013.
Scholastic is also re-releasing their editions of the Harry Potter books, with the third book’s cover being unveiled today and the fourth tomorrow.

New updates on Pottermore

Diagon Alley ChristmasPottermore made a few updates to the site today including increased Galleons and a new Winter theme.

First off, Pottermore has increased everyone’s Galleon count by 100. The Insider post read: “Whether you’re restocking your potions ingredients or splashing out on a new cauldron, these extra Galleons will help you stock up ahead of the next Pottermore House Cup.” Be sure to visit your Gringotts vault to see just how many Galleons you have.

The second update is that Pottermore revamped some of their sites today with a Winter theme. They’ve added some festive decorations to the Insider and their official Facebook and Twitter pages including a new themed logo – much like they did for Halloween. They’ve also changed Diagon Alley from it’s normalcy to a Winter scene with snow falling.

Finally, a white link bar has been added to the top of Pottermore pages that can be used to direct users from site to site. The sites being linked include the Insider, Shop, and main site.

Go visit Pottermore to check out the new updates! We personally love the new Diagon Alley! Do you?

Can you guess what’s taking shape on Pottermore?

What's stirring on

What’s stirring on

Something new is stirring on… Can you guess what it is?

Just like a true Seer in the world of Harry Potter, predict what the future holds for Pottermore by decoding the figures in the tea leaves in the images to the left and sidebar. Then, share your predictions with Pottermore on Facebook and Twitter.

Throughout the week Pottermore will be retweeting their favorite ones and sharing a selection of them on the Pottermore Insider as well. Who knows? Your prediction could be chosen…

Also leave your predictions with us – what do you think is stirring in the tea cup?

J.K. Rowling’s official site updated

J.K. Rowling’s landing page looked like this until today.

With the release of her new book, J.K. Rowling’s official site has been updated with some new features and differences.

First off, they made some noticeable differences to the Timeline section of the site. They’ve added a two new “events”, if you will, to the timeline. One is called “Press & Media for The Casual Vacancy”, and the other one marks publication of The Casual Vacancy. They’ve also added a blurb on the site that highlights the latest news and newly added events on A new link to her Facebook page has been added to the lower right-hand corner. A search bar tool has also been added to the site, and can be accessed by clicking the microscope in the top right corner.

Some changes have also been made to certain sections of the site. Instead of having two separate pages for Harry Potter and The Casual Vacancy, they have decided to condense it into one. Information about all of J.K. Rowling’s published books can be found under “Works”. They have also added a link to J.K. Rowling’s Facebook page in the FAQ/Rumors tab under J.K. Rowling.

The whole site got a complete color makeover, going from light green to magenta and gray. We have noticed that her Facebook page’s cover photo is set in these colors, too.

Coinciding with these updates, the website has released a newsletter announcing the publication of The Casual Vacancy. J.K. Rowling also tweeted today, saying, “I am delighted that my new novel for adults is published today.” Not much, but still a tweet. And it looks like we won’t be hearing her until a long time after this.

Official J.K. Rowling and ‘The Casual Vacancy’ Facebook pages launched



The official Facebook pages for J.K. Rowling and The Casual Vacancy have been launched with the same excitement as when Rowling joined Twitter.

J.K. Rowling’s page is really not much (come on, did you expect more?). It consists mostly of a timeline of important events in her life and in the history of Harry Potter, much like her own website. There’s not much other than that, which makes us suspect that her Facebook page will turn out to be like her Twitter, with her posting on rare occasions with small, dull posts. But, who knows?! She might surprise us this time…

The Facebook page for The Casual Vacancy is a little more exciting. They’ve been sharing news about the book including Rowling’s publicity events and other interviews relating to the book. They’ve also been posting photos of promotional advertisements for the book from all around the world. You can have a look at them here.

Interestingly, they answered a few questions whenever they announced that J.K. Rowling’s event at the Southbank Center this Thursday would be live-streamed. They explained that the live stream will last approximately two hours from 7:00pm to 9:00pm BST (2:00-4:00pm EST). It will also be available to watch afterwards.

Even though they were just widely discovered today, they have been around for awhile. J.K. Rowling’s page launched in April 2012, while The Casual Vacancy‘s page has been up since September.

Pottermore revamps user profiles, adding statuses and new badges

One of the new badges on Pottermore is the Lock Pick Badge, collected once you explore chapter 5.

Along with the release of the next chapters of Chamber of Secrets, Pottermore revamped all user profiles by adding a status function and (at least) two new badges.

The new status function is the greatest change to profiles. It’s the same type of feature you would find on Facebook and Twitter. From what we know from just looking at it, a status can be up to 140 characters and users can report a status if they find it offensive. Right now you cannot like a status, but we see them adding that capability in the near future.

The ability to make a status is a very exciting new addition to profiles, as it was something that fans have been waiting to see. To us it’s a clear sign that Pottermore is listening to their users and fans.

In addition to the new status capability, Pottermore added two new badges to user profiles. The first is called the Lock-Picker badge. You can earn it by using the hairpin to unlock the cupboard and collecting the Chocolate Frog Card. Because we don’t virtually do this in the experience, you receive it if you complete Chapter 5, Moment 1.

The second new badge is the Galleon badge. Users can earn it by collecting 25 Galleons throughout the story. Watch out in these next batch of chapters for them – you can collect 5 in a single moment!

We hope you are all enjoying the new profile features and chapters five-eleven of Chamber of Secrets! More changes and chapters will be here before you know it!

Brazil publishers of ‘The Casual Vacancy’ go all out to promote J.K. Rowling’s new novel for adults

New Frontier Publishing’s station at the International Book Fair in Sao Paulo, Brazil. It includes a huge mounting of J.K. Rowling that promotes The Casual Vacancy, complete with computers that presents information about the book.

Brazil publishers of ‘The Casual Vacancy’ go all out to promote J.K. Rowling’s new novel for adults

The Brazilian publishers of The Casual Vacancy are going all out to promote J.K. Rowling’s forthcoming novel for adults.

New Frontier Publishing (Nova Frontiera Editora in Portuguese) posted a few photos on their Facebook page as a marketing ploy to promote the book. Their Facebook page’s cover photo is a picture of J.K. Rowling and the book cover and they devoted three posts (including photos) to J.K. Rowling’s new book.

New Frontier will have a kiosk at the International Book Fair of São Paulo in Brazil (Book Biennial SP), where a huge mounting of J.K. Rowling and her new book awaits you. Shown above, their presentation even includes computers with information about the book.

Pottermore re-launches their Facebook page

Pottermore re-launched their Facebook page today.

A few days ago we noticed that the Pottermore Facebook page was non-existent, with leading to the Facebook homepage. We predicted that they could be re-launching their Facebook page, and today they did just that.

From the Insider post:

The Pottermore Facebook page is a place for all Pottermore fans aged 13 and over to follow the latest Pottermore news, updates and information.

We hope to cultivate a vibrant, friendly and fun Facebook community and look forward to posting Pottermore material that everyone can share, comment on and discuss.

In their first Facebook post, they repeated most of the Insider post and encouraged everyone to “share and comment on their Pottermore experience,” and aded a promotion for Pottermore. They also integrated the Facebook’s timeline-design into their page, adding every event in Pottermore’s history including the opening of the Pottermore shop and the Pottermore preview. However, there was not any notice of the Beta extension, perhaps a sign that they are trying to move on from that dreadful phase.

Judging by the comments, it looks like many new students will be arriving at Pottermore. The fans that forgot about Pottermore from last year are now coming back to the site because of a post that popped-up on their newsfeed. It was definitely a good idea and successful method to re-introduce Pottermore to those who had forgotten the site.

The Pottermore CTO said last month that they wanted to start using Facebook again. Well, they can check that off the list.

Pottermore chief technology officer reveals interesting information in new interview

In a recent interview with Internet Retailing, Pottermore’s Chief Technology Officer (CTO) Julian Thomas revealed new information about the launch of Pottermore, the shop, social media, and the future of Pottermore.

S0me excerpts from the interview:

We didn’t pre-announce [the launch] – it was switched on, followed by a tweet, because the brand speaks for itself.

It took about three to four months to deliver the [Pottermore Shop], which given the the complexity of what we’ve done – even the first initial launch had sterling, dollars and euros to accommodate the Irish markets as well – is pretty impressive.

Pottermore is a social network in itself to an extent but our audience is out in other places. We have a very active social media strategy. We have a very broad audience that stretches from 8 to 80 – because of that we’re very mindful of what we do in the social media space…. We have used Twitter and will be using Facebook more. As we move out of the initial launch period where we’ve soaked up a big chunk of demand for these books, we will be adopting an emarketing approach that will include social media.

Jo holds exclusive rights around the digital product and we’ll be looking to release enhanced ebooks, it has the potential to reinvent the enhanced ebook.en

This is the latest interview from a Pottermore insider and it proved to be a very successful one, too. Hopefully we will receive more news about enhanced books and the future of and the Pottermore Shop over the coming months.