Pottermore teases phase 2 of the site: New design, logo, and more content

Pottermore will relaunch in the coming weeks with this new logo, written by J.K. Rowling, at large.

Pottermore will relaunch in the coming weeks with this new logo, written by J.K. Rowling, at large.

Following a previous message issued to the Pottermore community, on Friday the site formally announced plans to relaunch pottermore.com, along with a new design, logo, target audience and more content.

According to their press release, Pottermore will revamp the site in the coming weeks, commencing the second phase of J.K. Rowling’s project. The new Pottermore will house more original content from the Harry Potter author than ever before, indexed and searchable for the first time on browsers. The new design enables author J.K. Rowling to more easily contribute to the site, adding broad-ranging new content that focuses on all aspects of the Wizarding World.

From Susan L. Jurevics, Chief Executive Officer of Pottermore:

J.K. Rowling is continuing to expand her magical universe beyond the Harry Potter stories, and as the Wizarding World expands, so do we. We are excited to provide a new digital destination with an authentic voice, which will delight everyone interested in exploring this world. The new enhanced Pottermore is continually evolving, and is tailored to unlock and stimulate the imagination of our audience like never before.

Searchable content gave way to the elimination of mandatory site registration, so the site will be accessible to all visitors. In further terms of accessibility, the site fits mobile-devices first, so you can carry Harry’s world in your pocket. Though the site is made for smartphones and tablets, an online version will continue to exist.

The Pottermore Correspondent, a professional journalist hired by Pottermore, will replace the Pottermore Insider blog, which closed last spring. The Correspondent will write timely news articles and commentary on the happenings in Potterworld, including updates on the upcoming Warner Bros. film, Fantastic Beasts and Where to Find Them, and the stage production Harry Potter and the Cursed Child, both premiering in 2016.

Click for high-res

Pottermore has been redesigned to complement the mobile focused world. Here is Pottermore on an iPhone.

All of these changes are part of an effort to move beyond Hogwarts, and address the evolving Harry Potter brand. First launched in 2012, Pottermore began as a virtual Hogwarts experience focused on Harry’s story — with House Cups, dueling, potion brewing, etc. This era is over now to make room for a site to satisfy fans of all types — from fair-weather to hardcore, young and old.

However, by the look of new stills released by Pottermore and the Bookseller, it appears that the new, sleeker design appeals to older fans — specifically those that grew up with Harry, and now want more Potter at their fingertips. Pottermore: Part 2 is all about aesthetic, and comes with a new logo from the hand of J.K. Rowling. The site blends the old with the new, combing 15 years worth of Harry Potter history.

The new site will incorporate all developments of Harry Potter since its first publication, including the films, as shown above.

The new site will incorporate all developments of Harry Potter since its first publication, including the films, as shown above.

We are skeptical of the extent to which this new site will be successful in the long term, but one thing is for certain… Pottermore might be stepping away from its original concept, but nevertheless, it stays true to its name with the promise of more Potter.

What do you think of Pottermore’s plans? Are you excited? Tell us in the comments below.

Read more in-depth from the Bookseller magazine: Pottermore readies radical relaunch

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Former Sony exec named new Pottermore CEO

Susan Jurevics

Susan Jurevics

In a press release issued today, Pottermore announced that Susan Jurevics, previously a top executive at Sony, will be taking over as chief executive officer of the company.

Starting on October 1st, Jurevics will be working alongside Julian Thomas, who has been promoted to Chief Operations Officer, to run J.K. Rowling’s unique digital venture. Thomas has been acting CEO at Pottermore since Charlie Redmayne left in July.

According to the press release, over career, Susan has managed many leading entertainment, media and technology companies. Most recently she was a Senior Vice President at Sony and was in charge of marketing the brand while she was there. During this time she also led Sony’s global partnership with Pottermore. Currently based in New York, Jurevics will be moving to London to take up the position of c.e.o.

Jurevics’s comment from the press release:

“I am delighted to be joining Pottermore, a business I know well already, to take it into the next exciting stage of its development. A world of new opportunities is opening up and Pottermore will be there at the forefront of digital innovation. I’d like to thank Julian Thomas for taking the helm in the interim and I look forward to working with him, the fantastic team now in place at Pottermore, J.K. Rowling, and the team at The Blair Partnership.”

Neil Blair, chairman and cofounder of Pottermore said, “We’re delighted to welcome Susan over to Pottermore. We have enjoyed working with her at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape.”

Although it’s interesting Pottermore chose such a close connection, its not at all surprising. Hopefully Jurevics’s experience will help her lead the company into greater success. We wish her all the best!

Update: We found an interesting video of Susan, in which she talks about marketing the Sony brand and calls for more consumer input. This is something Potter fans have been vying for since Pottermore’s launch, and Jurevics could just be the perfect person to meet their/our needs as users. (Note: video is two years old.)

Related: Charlie Redmayne resigns as C.E.O. of Pottermore